Wednesday, October 27, 2010
video topic: Architecture, sustainability, industrial design
entry type: Documentary film
video title: The Next Industrial Revolution
architect featured: William McDonough, mixed
director: Christopher Bedford, Shelley Morhaim
Presenter: Susan Sarandon
producer: Earth home
run time: 55 mins
release date: 2002
official website: http://thenextindustrialrevolution.org/
description and preview:
(click "read more" below)
We live in a time of increasing environmental concerns. Doomsday scenarios abound based on an increasing human population competing for ever scarcer natural resources. Bill McDonough and Michael Braungart offer a different vision of the future -- one where humanity works with nature, where technical enterprises are continually reinvented as safe and ever renewing natural processes.
HE NEXT INDUSTRIAL REVOLUTION is a new 55 minute film, produced by Earthome Productions to communicate the work and vision of architect William McDonough and chemist Dr. Michael Braungart, two leaders in a growing movement to transform the relationship between commerce and nature.
McDonough and Braungart work with corporations with over half a trillion dollars in annual sales, companies like Ford and Nike, to redesign buildings, processes, and products to work according to nature's rules.
"When we follow nature's rules, growth is good," says Bill McDonough. "The question before us is not growth versus no growth, It is: what would good growth look like? And this is a question of intent, of design. What if we grow health instead of sickness, home ownership instead of indigence, education instead of ignorance?"
Using the stories of five projects that represent a revolutionary change in the direction of the human economy, THE NEXT INDUSTRIAL REVOLUTION inspires people to:
reconsider their current efforts for the environment,
reinvent their businesses and institutions to work with nature,
redefine themselves as consumers, producers, and citizens to promote a new sustainable relationship with the Earth.
The film is a project of Earthome, a 501(c)(3) Maryland non-profit organization working to promote sustainability and environmental education.
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